Book, move or cancel
Connects to your schedule system
In development. Early access is open.
Agentic CX for Amazon Connect
Self-service omnichannel customer experiences.
Describe the experience you want your customers to have. SelfCX builds it on Amazon Connect with AI agents, puts it through hundreds of test conversations, fixes what fails and waits for your approval.
Then it keeps improving: it finds where customers drop off, drafts the fix and waits for your OK.
- Phone
- Web chat
- SMS
Describe, review, test, send live, watch, improve. Repeat.
From a sentence to a live experience, in five steps.
A manager describes what callers need. SelfCX does the building and the testing. A person makes the final call.
Concept demo. The clinic, the calls and every number are fictional. SelfCX is in development.
The harness
CX that builds, tests and heals itself.
The harness is the core of SelfCX. Every version faces each layer below before anyone is asked to approve it. When a call fails, SelfCX finds the cause, proposes a fix, runs the tests again and shows you the proof.
- 0
- safety failures allowed in any run
- 100%
- of scripted paths must pass, every run
0 of 400 passed
Running
Calling the practice version
Simulated test run, for illustration.
- Structure
Dead ends, unreachable steps and missing hours are caught before a single call.
- Build
The same design always produces the same flow, so a release holds no surprises.
- Conversations
Scripted callers walk every path, including the ones nobody thinks to try.
- Faults
Systems go down mid-call. The experience has to cope and the caller has to hear something sensible.
- Adversarial
Callers interrupt, change their minds, go off topic and try to talk it into things.
- Voice
Test calls run in Amazon Connect, including real audio through the real phone path.
Start from a solved problem. Change anything.
Common use cases come ready to adapt. A template joins the library only after it passes the harness. Change the wording, hours and routing as much as you like, and the integrations stay connected.
Where is my order?
Connects to your order system
Balance and payment questions
Connects to your billing system
After hours and holidays
Connects to your on-call list
Open or check a ticket
Connects to your ticket system
Hold my place in line
Connects to your call center
Library preview. Templates are being written now.
Design advisor
Design with an advisor that knows what works.
While you describe an experience, Design advisor suggests flows from the template library that cut friction, move more customers to self-service and improve the numbers you track. Each suggestion says what it should change. You choose what goes in.
- Reduce friction
Spots extra questions, long menus and dead ends in your draft, and offers a shorter path that has already passed the harness.
- Promote automation
Suggests handling the requests that usually end up with an agent, like order status, balance questions or rescheduling.
- Improve KPIs
Shows which numbers each suggestion is meant to move, such as abandonment, self-service rate and time to book, so you pick on purpose.
Design advisor suggests only templates that have passed the harness.
Nothing goes live until a person says so.
- See exactly what changes from the live version, in plain language.
- Every release needs a named approver.
- Roll back to the last good version in one click.
Northside Family Clinicsv11 → v12
+After hours, callers reach the nurse line.
+The experience reads the full date back before it books.
~Holiday closures play their own message.
=Booking, moving and cancelling stay as they are.
Approver: Dana RuizSend live
After go-live
Going live is where improving begins.
Data-driven insights show where customers drop off, abandon or get stuck, and what each problem costs. SelfCX then builds the fix, tests it with test conversations and waits for your OK before anything changes.
- Find
Insights show where customers drop off, abandon or get stuck, step by step, and how many conversations each problem touches.
- Fix
SelfCX spots reasons people still reach an agent that self-service could handle, then drafts the change.
- Prove
The draft runs through the same test conversations as any release, with the expected effect on your numbers beside it.
- Improve
You approve, it goes live, and the next round of data shows whether it worked. Nothing changes without your OK.
Find: where customers drop off, and what it costs.
- 68%
- of calls resolved without an agent
- 1:42
- average time to book
- 3.2%
- of callers abandoned before finishing
- 1,901
- transfers to an agent this month
Preview. The clinic, the calls and every number are fictional.
Fix and prove: each finding becomes a tested change.
Every fix runs through the same test conversations as a new release, and nothing goes live until you approve it.
When a call does reach an agent, help them live.
0:00
Preview. Simulated calls, for illustration.
Your next experience can build itself, then keep improving.
Early access is opening to a small group of contact center teams on Amazon Connect. Tell us about the experiences you want to build.
aidan@selfcx.com